Popular Genre is a new type of literature, that are ‘multi-model’ comprise of visual and/or audio elements with written material, often than not have imaginary worlds. Popular Genre are produce with technology, so technology development has a lot of impact on this new literature.
However, many do not consider it to be a literature, as it is recent and are seen as not serious or classic enough when compare to the traditional literature like Shakespeare. As well as characters within popular genre are often being seen as two-dimensional with their characteristic having very little character development. But with the more technology is developed the more popular genre also evolved, especially with the New Media. So there was no study of this genre, until recently universities started to study the topic of Popular Genre as a form of literature.
This is due to its product being seen as artifacts in these time and age to younger generations. As popular genre also has quality and aspect that are interesting worth to study. Such as image and text relationships, concept and idea within the story like social and political issues that can be seen in the real world.
Pop Genres 2020 