WEEK 4 AKIRA
1. What was the cultural impact of Akira (1988), and why does it occupy a key place in the canon of anime greats?
Anime (Japanese Animation) was established in 1960’s and 1970’s in Japan. (Mountfort, 2020)
The anime film Akira was released in 1988, directed by Katsuhiro Otomo and is an adaptation based on his manga (comic volumes 1-6) of the same name. This release was at a time when the Japanese economy was experiencing a boom mid to late 1980’s a period known as the “Golden Age of Anime.” Its production budget of 700 million yen (US$5.5 million), was the most expensive anime film at that time and used cutting edge techniques of Computer-Generated Imagery (CGI) along with traditional CEL animation. Otomo’s eye for detail made extensive use of multilayered backgrounds, perspective and edited sequences that required many CEL’s to be produced which allowed captive viewing (Napier, 2005).
Akira is the first anime film successfully exported from Japan in the entertainment economy to Western audiences in the 1990’s (Napier 2005) and possibly the start of the “Cool Japan” marketing term adopted by the Japanese Government. For many Western viewers Akira would have been the first anime feature film they had ever seen where action and adventure collided with teenage and adult themes of motorcycle gang warfare, politics, militarism, science and technology which led to a cult following. Not only did Akira introduce anime it also had a huge impact on filmmakers both in Japan and in the West. Many filmmakers and artists have credited Akira as being instrumental in constructing their own creations and is confirmation of this anime feature films attributes.
Akira’s success lay the foundation for the rise of anime and Japanese pop culture in the West and considered one of Japan’s significant cultural exports.
REFERENCES
Mountfort, P. (2020). Pop genres anime 1 Akira [PowerPoint Slides]. Blackboard. https://blackboard.aut.ac.nz/
Napier, S. (2005). Why anime? In Anime: from Akira to Howl’s Moving Castle (pp.3-14). Hampshire: Palgrave/ Macmillan.
Napier, S. (2005). Anime and Local/Global Identity. In Anime: from Akira to Howl’s Moving Castle (pp.15-34). Hampshire: Palgrave/Macmillan.